# What is the ROI (Return on Investment) of implementing enterprise AI?

_Last updated: 2026-07-20_  
_Reviewed by: Jason Burns, Editorial Steward_  
_Published by: AIDirectAnswers.com · Licensed under Citation License 1.0_

## Short answer

ROI on enterprise AI varies widely by use case; McKinsey, BCG, and IDC surveys consistently find that a minority of AI initiatives deliver measurable EBIT impact, with the winners concentrated in customer service, software engineering, marketing, and supply-chain forecasting.

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_Author: [Jason Burns](https://www.linkedin.com/in/jason-randolph-burns), Editorial Steward_  
_Published: 2026-07-20 · Modified: 2026-07-20_  
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